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Over the past 25 years, Xuri Ceramics Co has navigated the vast expanse of the cosmos. Every moment of this journey is like a sparkling star in the sky, bearing witness to the solid footsteps taken along the way—moments worthy of discovery and remembrance.
CT.LAB Digital Art Team has created a digital enterprise exhibition hall for Xuri Ceramics Co, using digital technology to showcase the important milestones in the establishment and development of Xuri Ceramics Co. The 25 years of arduous journey are condensed into a timeline of time, presented through a touch-screen display, evoking memories of the past with both reverence and anticipation; AI-enhanced high-definition reenactments of the chairman's military career highlight his unwavering resilience and steadfast belief. The Honor Wall combines awards with interactive screens, blending simplicity and dynamism with practicality and aesthetic appeal, vividly showcasing the company's honors to visitors. As the group grows, it also embodies the strong sense of social responsibility of a national enterprise through its contributions to society. By touching the large screen, it is as though one is selecting the brightest stars from the vast expanse of the cosmos, showcasing its involvement in charitable activities, employee highlights, and party-building activities through imagery.
CT.LAB uses digital technology to illuminate glorious years, paying tribute to its journey of progress, and looks forward to marching forward with firm steps toward a broader starry sea in the days to come.
Client
Location
Xuri Ceramics Co
Doumen District, Zhuhai
TechnologyTouchdesigner、Unity3D
TagImmersive, Interactive experience, Installation, Interactive image
Business scopeInnovative experience
Design scopeExperience design, Video design, Interactive program development
TimeApr 2025
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