Founded in 1997, Fangyuan Group has been focusing on real estate investment, development and operation. They have developed into a comprehensive enterprise focusing on the development of mid to high-end residential and high-end commercial properties.

2017 is the 20th anniversary of the founding of Fangyuan Group. Fangyuan adheres to the brand concept of "Oriental Habitat Wisdom". The company is committed to in-depth research on the relationship between oriental architecture, culture, residence and experience, thus, continuously develops humanised products that are suitable for Chinese people.

The 20th anniversary exhibition hall of Fangyuan is presented with representative Chinses elements, such as corbiestep and blue tiles roof. However, the content of Fangyuan's project in showroom is presented in the form of digital media, making the whole space be vivid.

CT.LAB has designed a series of digital display program for Fangyuan's showroom. In the round corbiestep, a long scroll with Fangyuan's outstanding projects is shown in the form of multimedia video, the video reflects a strong oriental style that echo with Fangyuan's concept.

In the middle of the showroom, there is a linkage between touch screen and LED screen. The design invites people to take pictures and upload images on screen so people can completely immerse in Fangyuan's space,

Through the touch screen, people can receive as much as Fangyuan's information, such as real estate information in limited time.

CT.LAB hopes the digital display can provide new experience to audience, showing the beauty created by the collision between tradition and innovation.