MINI has carried lots of stories since its establishment in 1959. In this case, the concept of Fashion Show is to allow people to experience the history of MINI through the car window.

In this project, CT.LAB is responsible for image design to render an immersive atmosphere. Through projecting scenes of London 1959 in shapes of MINI's car window, people are able to understand the concept of MINI as well as London's fashion culture. Also, audience can interact with models who dress in retro style on stage. The immersive spacial design triggers audience's sense of auditory, vision and touching, making the brand experience be more interesting.