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This project is the Gold Winner in the Experimental and Immersive Design category of the 2022 MUSE Creativity Awards.

Since its establishment, Guanzhu tile has gone through 28 years with great wind and fire. This year, Guanzhu tile interpreted the brand national confidence with a new look. Combined with cultural and creative IP, it creates a new momentum of national trend and inherits the ancient and long-standing oriental culture. During Guangzhou Design Week, the unmissable design feast of 2021, Guanzhu Tile not only brought the image IP product and the first cultural creation tile - Hua Pulse series, but also created a cutting-edge "One Piece One Pulse" immersive art show together with CT.

CT.LAB cleverly combined the ancient porcelain art and the historical elements of the ancient city of the East, and used novel digital technology to link data, media, interaction and space to present four multi-sensory multimedia works - data image installation "Spirit of Dragon Kiln", situational experience installation "New Life of Kiln Treasure", interactive projection installation "Dunhuang Secret Land "and the video installation "Imagery of the Chinese Pulse".
Client
Location
GUANZHU
Guangzhou Poly World Trade Center Exhibition Hall
Technology TouchDesigner, Houdini, UE4
Tags Image design, Interactive experience, Exhibition display
Business scope Pop-up event & exhibition
Design categories Experience design, Animation design, Intractive program development
Time Dec. 2021
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