Over the past two decades, do you still recall the casual chats among neighbors, the laughter shared over drinks with friends, the warmth of family reunions, and the self that has journeyed alongside you all this time? These are the shared experiences of ordinary people, and they also mark IKEA's 20th anniversary in Guangzhou and Foshan.
CT.LAB created a digital experience design for IKEA's 20th anniversary in Guangzhou and Foshan. Using AI technology to weave together fragments of life from the past, present, and future; through sound-interactive installations, Cantonese opera and street vendors' calls play, immersing you in the bustling West Gate Street; via AI imagery, reunite with your past and present selves. In this fold of time and space, give yourself the deepest embrace—for the one who truly understands you is always the self that never left.
Twenty years condensed into moving images—each frame a temporal marker, and a tender testament to IKEA Guangzhou-Foshan's 20th anniversary collaboration with CT.LAB.