With the rise of e-sports culture, Tencent Group keeps up with the trend and uses digital entertainment IP and technology to help the hotel industry upgrade the consumer experience. In July 2022, the e-sports hotel brand "Jing E Hotel" will be built in Hangzhou. Jing E Hotel breaks through the traditional hotel model and creates a "new species" in the e-sports industry with cutting-edge digital technology.

In the digital experience area in the lobby of the hotel, CT.LAB provides content and technical support for the hotel's virtual human interaction system, realizing real-time interaction between virtual host V and the audience. Under the leadership of Miss V, the audience traveled through the dimensional wall to watch the skill sharing and talent rankings of the e-sports players. Build a connection with virtual people together and make a cross-border breakthrough.